About Us

Never waste a crisis.

Most people find ways to avoid crises. We accept it as a part of life and then ask what we can do and how we can help.

Our purpose is to fill practical needs for communities in crisis. During the COVID-19 pandemic, an opportunity opened for us to help supply medical equipment, so we mobilized our resources to find a way to meet this need.

While we don’t always know how we’ll help, our mission is to be ready and willing to find ways to help, when people don’t know what to ask for. Our vision is to see communities ready to respond to their next challenge, together.

How it Works

Our vision is to equip communities to respond to crisis together.

It’s natural to want to help our friends and family when they are in crisis, but it’s often hard to know how to help. As humans we’re incapable of thinking critically in times of stress and anxiety, so when asking someone in crisis, “How can I help,” they aren’t physically capable of answering that question, not because they don’t need help, but because they can’t even begin to process that question, prioritize needs, and communicate how they need help.

They Need XZY is a resource to help communities who want to help each other, know how to help. We provide a forum for people in crisis to communicate their needs to people around them who want to help. Our team works through the different crises that come up in life, many that we’ve been through ourselves; sickness, getting laid off, or death of a loved one, creating templated lists that communicate needs. Individuals in crisis can select a list and designate a friend to work through the list with them to assign tasks to those in their community wanting to help.

If someone in your community needs help please let us know here.

About Jak Moroshan

I was born in what used to be communist Romania. In 1981 my parents fled to America unable to speak English and with almost no money, in hopes of creating a future for their children. Growing up in a household with hardworking ingenuitive parents and being number five of eleven children, I quickly adopted a can-do attitude that has led me to learn a number of trades at a professional level and learn to speak three languages. I am married to an amazing woman Lidia who has her education in ultrasound. We have two wonderful children, our 10-year-old son Micah and 6-year-old daughter Zoey. I consider my family as the best part of my day.

In 2019, crisis hit my family. My son was hit by a car and his leg was broken in several places. My family was flooded by well-meaning friends and family asking what we needed. But the truth is we had no idea what we needed. We didn’t know it was going to take 10 weeks, 3 casts, a wheelchair, and a walker to get my son through this time. We couldn’t anticipate the ways we’d need help caring for our other child in the middle of this crisis. We needed a lot, but we didn’t know what we needed. As Joel and I talked more we decided we wanted to create a way to help families in crisis communicate their needs in a simple way that could be shared with friends and family.

About Joel Cummings

There isn’t a time I haven’t been obsessed with business. My earliest memories involve organizing bake sales to buy toys to share with the kids at daycare. The first book I ever read and enjoyed, was Rich Dad, Poor Dad, a book about business and investing. After receiving a degree in communications, I worked into an leadership role in marketing and video productions for a large non-profit. I then spent six years at Belief Agency, where I built a strategy department and a digital marketing department that served clients including Dunn Lumber (a 100-year-old lumber company), Starbucks, and Microsoft. In 2019, I started Work Society with Rachelle Cummings, a brand and business consultancy founded on the belief that to benefit yourself, you benefit society.

For me, crisis hit in 2018 when I suddenly lost my dad. An hour after I heard my dad was on his way to the hospital, I got a phone call from a family friend and she said, “Joel, your father, Craig, has died.” A nurse coached her on how and what to say. I was overwhelmed with support from people wanting to help, hoping to alleviate the pain or loss in some small way. And while that was so appreciated, I had no idea what I needed. But I knew I needed help. So when Jak approached me about his experience we decided to look for ways for communities to help each other in times of crisis.